Do you love sandwiches, own “Fresh-Baked Bread” scented candles and dream of delicious, savory bacon? All right, that’s what we like to hear. Here’s who we are, what you can expect from us, and what we expect from you.


Farrellynn Wolf

Chief Financial Officer

Farrellynn Wolf is a seasoned accounting and financial professional with more than 30 years experience managing large corporate budgets.

As the Chief Financial Officer at Goodcents, she manages the financial strategies ofthe company’s more than $40 Million in total system sales. Wolf maximizes long-term shareholder value, ensuring a balanced portfolio of growth initiatives, and maintaining a high level of integrity.

She manages finance for the company’s supply chain, marketing, operations, human resources and IT groups. She also works closely with operations on strategic long-range planning, budgeting and forecasting and business analysis initiatives.

Wolf joined Goodcents in 1999 as Controller, and has been the company’s CFO since 2011.

Prior to Goodcents, she was Director of Finance for New Business initiatives at Rent-A-Center. During her 14 years there, she held various Finance roles leading to extensive experience in financial planning and analysis, profit-and-loss leadership, and mergers and acquisition.

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