Scott Ford is a progressive, team-oriented leader with more than 30 years of experience building and leading top brands in the restaurant industry.
Since growing up working in his parent’s restaurant, Ford has a long history working across nearly all functions of the industry. From operations and finance to marketing and training, he has a thorough understanding of the restaurant business.
As the president of Goodcents Franchise Systems, Ford leads the strategic vision of the business, including franchise growth and overall customer experience. Ford has lead the charge on a successful new digital consumer interaction and ordering strategy for the business, as well as new up-to-the-minute reporting technology for franchisees and e-learning platform for training new employees.
Prior to joining Goodcents in 2010, Ford held various leadership positions at Applebee’s and Boston Market. He was a key leader in the launch of Applebee’s Carside To-Go platform and significantly improving guest relations for both brands. He also built four of his own companies including Prime Catering from the ground up.