September 21, 2018
Former Goodcents franchise owner and industry veteran promoted to lead Goodcents growth and expansion
DE SOTO, Kan. –Goodcents® announced the promotion of Mike O’Toole to lead the company as Chief Growth & Support Officer. O’Toole will direct the strategic vision of the business, including continued franchise growth, franchise support, menu innovation, and overall customer experience.
“Mike is a seasoned veteran who has worked in the franchise and corporate realm for many years,” said Joe Bisogno, chairman and founder of Goodcents. “He uniquely understands the needs of our business and has a clear vision for our growth moving forward.”
O’Toole has been part of the Goodcents leadership team for more than 12 years, most recently as the company’s Executive Director of Operations. Starting as a Goodcents franchise owner, he’s also worked with the company as a Regional Trainer, Franchise Business Consultant and Director of Training and Operations. Prior to joining Goodcents, O’Toole also worked in various leadership roles for KFC, Taco Bell, and Yum! Brands.
As part of the Goodcents leadership team, O’Toole has played a key role in a variety of recent successful initiatives for the business that have contributed to its success and growth.
Franchise Satisfaction and Awards
Overall franchise satisfaction for Goodcents is the highest it’s been in more than three years. Goodcents was recently recognized as a top franchise for 2018 by Entrepreneur Magazineand Franchise Business Review, the leading market research firm in the franchise industry. Goodcents was also named one of the Top 50 Best Franchises by FitSmallBusiness.com in 2016 for positive financial performance.
Digital and Enhanced Ordering Strategy
Goodcents launched a new digital consumer interaction and ordering strategy has helped significantly boost sales. This includes a new website, mobile app, online ordering, digital loyalty platform, and a new ‘Goodcents of the Future’ restaurant prototype featuring some of the industry’s first in-store and drive-thru digital ordering kiosks.
Digital Training and Support
The Goodcents Franchise Support team developed its own video and text-based digital training tools that significantly improved operational quality and efficiency. New employees no longer reference training materials through a traditional printed binder or guide. All training materials are optimized for mobile and tablets through an interactive text-to-learn program, as well as a self-guided training and support platform called Goodcents University.
Goodcents announced its first restaurant to surpass $1 million in annual sales across its system of more than 80 locations across the United States in 2017.
“I’m honored to have the opportunity to lead the Goodcents business, together with our amazing staff and franchise owners,” said O’Toole. “After nearly 30 years, our brand is stronger than ever and I’m excited for our continued growth and expansion opportunities ahead.”
To learn more about Goodcents Franchising opportunities, visit https://goodcentssubs.com/franchising/.